PROJECT OUTCOME PREVIEW
BRIEF.
MEETING01
MEETING MIND MAP
The purpose of the first meeting was to let us know each other. We first introduced ourselves and the skills we are good at. Then assign work based on skills and the direction you want to do. In addition, we also discussed the content of remixed, and we plan to make an 80s retro video.
Finally, we assigned the task before the second meeting, which is to collect references.
MEETING02
meeting part1
This time, we shared our referrals with each other, so we started discussing the storyline of a video.
Storyline: The protagonist is locked in a room, then he gets up and turns on the computer. Then he received an email with an arrest warrant. Finally, his computer malfunctioned, and some of our p3 works were displayed in pop-up windows. In the end, he deleted the entire system, but all that he did was also on another screen.
This storyline is to express the emotion we feel in the song Mercy Seat, that is, the powerless fate of a convicted innocent person.
Reference sharing
meeting part2
Based on the division of labour discussed at the last meeting, we made the next step of the plan. I collaborated with Zhang to produce video storyboards. bolang and Susan collect video visual references. Song collects brand references.
Storyboard Design（Allen&Zhang）
MEETING03
This meeting confirmed the previously scheduled storyline and made some minor adjustments. The team members unanimously passed the split lens plan.
Second, this meeting also determined the visual direction of brand vi and the name of our group-404 not found.
Third, we researched and analyzed the brand’s tone and user population-that is, young people aged 16-25, who love rock and roll and have a rebellious spirit.
Brand Design（song）
THE FIRST LOGO
After continuous testing and discussion, song designed the final version
Dynamic logo（bolang）
MEETING 03
Dynamic poster（Allen & Bolang）
According to the characteristics of each book, we split the important elements and reorganized them into a new dynamic poster
VIDEO DESIGN(ALLEN)
THE STORYBOARD
THE MIND MAP
HI-FI SCREEN
THE FILM
Media Diffusion（Susan&Zhang）
Marketing（Zhang）
Personal statement
When I first received this project, I was very excited. Because this is the first teamwork this semester, I can study and explore together with other excellent classmates and try some new designs; my team members are very creative and friendly.
Position
First of all, in this project cooperation, my work is video and animation design. The reason for choosing this position is that after the first round of meetings, we discussed the skills we are good at and the position we are willing to do. During the communication with the team members, they learned that I am good at After Effects and other software and have experience in animation production. The final remixed outcome we wanted to make was a video, and we unanimously decided to let me be a video designer. In addition, because we also need to make brand vi and some promotional images that meet the market, I need to integrate this content in the final video. If the integration is just right, then I need to participate in other productions, which allows me to better understand the ideas of each part. So this is one of the reasons why I am a video designer.
Design Challenge
The concept of this project is mixed. So it is necessary to understand the work of the team members and the ideas of the remixed project. When bolang and I faced the first challenge-dynamic poster design. Because we need to uniformly process each member’s work according to brand vi, which will make our work appear more integrated. We collected the works of all members and conducted analysis and extraction of elements. Bolang and I worked very smoothly. She grouped and extracted the elements of each person’s work in PS. Then we performed simple dynamic processing on each element and added some noise processing according to our reference.
Secondly, when the team members had video-themed meetings, I found a lot of references, including some 80s retro styles and y2k styles, and expounded my thoughts. Because our work originated from a rock, these styles were accepted by the team members. In addition, I also shared my inspiration for the video storyline. After discussing with the group members, we determined the theme of the storyline. This is a fascinating challenge because I like watching movies very much. In this project, we need to tell the story like a movie.
Third, when making the storyboard, Zhang and I cooperated and drew the storyline together. Zhang also provided me with many interesting ideas, such as some off-screen images, which made our story more exciting. . When I was working on the video design, to be honest, I felt some pressure because the content is very complicated and we plan to play our work in the system window. You know, if there are always pop-ups, it will make the picture look very boring. So I thought about the ae and ps that I was using. Why not use these picture editing windows directly as elements. When I added these elements, my team members agreed.
Reflection
At work, everyone has their strengths and advantages. Cultivate one’s own team consciousness and cooperative attitude to cooperate and complement each other. Sometimes I want to do a lot of things by myself, but it is not enough to rely on my own strength. This is also a mistake I made in this project because it will slow down the entire project’s progress. Fortunately, my team members understand my workload, and they will all help me together. In short, I am fortunate to meet our team members, and in cooperation and communication, we have produced many exciting ideas.