1.INSIGHT CHECKLIST
1.Find themes
2.insight check list
3.using 3-5 insight statements
4.refining insight and use check list again
5. frame questions
2.Examples of Insights for Design
2.Examples of Insights for Design
- Focus on the top of the funnel, insight is the logic of the application
- Inspired by a great problem, not by the result. Focus on the logic behind the problem and find a new way of thinking.
- Observe the potential demand behind the user behaviour
- If the user’s accidental behaviour is found, new strategies can be obtained through research
- Design information should be concise and focused and convey clear content
Reading list：
Designkit.org. n.d. Design Kit. [online] Available at: <https://www.designkit.org/methods/create-insight-statements> [Accessed 24 April 2021].
Swette, R., 2017. Examples of Insights for Design. [online] Medium. Available at: <https://medium.com/ux-data/insights-for-design-real-anecdotes-b84309a8fc40> [Accessed 24 April 2021].
Epiphany | A product discovery platform. (2019, November 18). What are insights? Medium.Available at: < https://uxplanet.org/what-are-insights-aa1f2d1b3b9c.0> [Accessed 24 April 2021]